Is B2C and B2B Marketing the Same?
When you think of the term “marketing,” you most likely think of B2C marketing. The term “marketing” itself has come to stand as a blanket definition of all B2C consumer product and service marketing, which erases B2B marketing. It takes a unique understanding of B2B marketing to break down the difference and clear up the
Three Ways B2B Marketing Strategy Affects Website Design
The robustness and integrity of a website’s design can be positive factors in moving the B2B sales process down the funnel. Since the trip down the funnel is slower for B2B than B2C and requires more information to be consumed by decision makers, your website can be at the core of your content marketing strategy
Jumpstarting Your Stagnant Content Marketing Campaign
Like everyone else, you’ve heard time and time again about how incorporating content marketing into your B2B advertising campaign will yield robust results and position your company as a thought leader within your industry. Like the wise business manager that you are, you’ve likely adopted many of those strategies. So why, then, after months of
SEO vs. Lead Generation – The simple answer
I receive a lot of inquires, questions and concerns when working with clients that do Search Engine Optimization (SEO) and the biggest question I receive after 1-2 months of work is “I have not received any leads from the campaign yet, why is that?” Let me make it simple and explain the differences between SEO
Pay-Per-Click and Google AdWords 101
All companies want to see their websites or URLs appear at the top of search engine rankings. However, earning increased exposure through organic search results isn’t something that happens overnight. Ideally, your digital marketing campaign should be a mix of paid search tools and organic optimization. However, not all paid search options may be ideal
Jump Aboard the Digital Marketing Trend Train
No business owner that is involved in digital marketing can afford to sit idle as techniques and technology change around them. If you want to be ahead of the curve in your industry, it is crucial that you understand the trends driving today’s best practices. By being dialed in to the latest news in digital marketing,
Google AdWords Certification Bug Valid Through December 31, 1969
I was going in and finalizing my Google AdWords certifications and attempting to finish my last exam, finally completed it and I was jumping for joy when all of a sudden I receive a confirmation from Google that my certification expired over 46 years ago, specifically on December 31, 1969. Here is a screen shot
Online Business Reviews Can Help Grow Your Business
In this digital age people keep forgetting that word-of-mouth is still one of the best sources of marketing out there. Facebook, LinkedIn, Twitter, Yelp all these outlets are social media platforms, but if you look deeper it is another form of word-of-mouth marketing. People are sharing and talking about brands all the time. When you
Deciding Between Facebook Ads and Paid Google Search for Brand
If you’ve been paying the slightest bit of attention, you’re likely already aware of how much pay-per-click search and paid social media ads have changed in recent years and even the recent months. Businesses of all sizes now have an easier time than ever of finding their intended audience in a way that’s effective and