Is B2C and B2B Marketing the Same?
When you think of the term “marketing,” you most likely think of B2C marketing. The term “marketing” itself has come to stand as a blanket definition of all B2C consumer product and service marketing, which erases B2B marketing. It takes a unique understanding of B2B marketing to break down the difference and clear up the
Three Ways B2B Marketing Strategy Affects Website Design
The robustness and integrity of a website’s design can be positive factors in moving the B2B sales process down the funnel. Since the trip down the funnel is slower for B2B than B2C and requires more information to be consumed by decision makers, your website can be at the core of your content marketing strategy