Is B2C and B2B Marketing the Same?
When you think of the term “marketing,” you most likely think of B2C marketing. The term “marketing” itself has come to stand as a blanket definition of all B2C consumer product and service marketing, which erases B2B marketing. It takes a unique understanding of B2B marketing to break down the difference and clear up the
Three Ways B2B Marketing Strategy Affects Website Design
The robustness and integrity of a website’s design can be positive factors in moving the B2B sales process down the funnel. Since the trip down the funnel is slower for B2B than B2C and requires more information to be consumed by decision makers, your website can be at the core of your content marketing strategy
Jump Aboard the Digital Marketing Trend Train
No business owner that is involved in digital marketing can afford to sit idle as techniques and technology change around them. If you want to be ahead of the curve in your industry, it is crucial that you understand the trends driving today’s best practices. By being dialed in to the latest news in digital marketing,