Marketing Blog
The Downfalls of Purchasing Email Lists and Strategies for Organic List Growth
In the high-stakes world of email marketing, where the reach of your message can mean the difference between roaring success and unnoticed failure, it’s tempting to take a shortcut. Buying an email list can seem like a quick fix to get your campaigns in more inboxes,...
The Art of Gracious Thank-You’s: Responding to Positive Reviews
In the grand orchestra of customer relations, positive reviews are akin to the uplifting crescendo at the end of a meticulously crafted symphony. These are the moments when our products, services, or simply our existence as a brand strike a resonating chord with a...
Crafting Your Personal Brand: A Blueprint for Entrepreneurs, Freelancers, and Career Professionals
In a digital age saturated with a cacophony of voices vying for attention, cultivating a standout personal brand is not just advantageous – it's a necessity. Whether you're an entrepreneur forging your startup's identity, a freelancer building a clientele, or a career...
Mastering B2B Demand Generation: A Strategic Guide for Sustained Growth
B2B demand generation is not just about casting a wide net and hoping for leads to swim in; it's a strategic approach to creating and nurturing a reliable stream of potential customers. In the high-stakes world of business-to-business sales and marketing, demand...
SEO vs. Lead Generation – The simple answer.
I receive a lot of inquires, questions and concerns when working with clients that do Search Engine Optimization (SEO) and the biggest question I receive after 1-2 months of work is "I have not received any leads from the campaign yet, why is that?" Let me make it...
6 Best Practices for Creating an Outstanding Lead Capture Forms
If you're in the business of online marketing, you know the value of a good lead. Capturing that lead, however, can be the difference between a growing business and a stagnant one. Lead capture forms are the front door to your business – the point of connection...
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Vasilakos Design
Vasilakos Design is a digital marketing firm that provides digital marketing strategies, content marketing, and lead generation services for small and medium sized companies.