SEO vs. Lead Generation – The simple answer
I receive a lot of inquires, questions and concerns when working with clients that do Search Engine Optimization (SEO) and the biggest question I receive after 1-2 months of work is “I have not received any leads from the campaign yet, why is that?”
Let me make it simple and explain the differences between SEO and Lead Generation. Search Engine Optimization (SEO) is completely different from lead generation as SEO deals only with generating organic traffic towards your website. Lead generation is mainly focused for the active marketing of a service or product to your target audience. With SEO you wait for the search engines to bring the potential client or customer looking for your goods and services while lead generation goes out and finds the prospects and brings them to you. With an effective campaign that focuses on both lead generation and SEO, a company can generate more leads and effective traffic to build a strong pipeline for sales.
Using different marketing tools and strategies like SEO, AdWords, Content Marketing, Back Linking, Keyword Analysis, Social Media Marketing, etc. It can allow any company to increase sales and gain a competitive advantage in the market as well as gain more traffic towards the site. When building an internet marketing campaign which consists of SEO and other primary marketing tools like lead generation which work together in unison, it helps setup an integrated marketing approach for the success of any business, leverage branding and lead generation to open the sales pipeline.