Marketing Blog
Why Link Building is Important for SEO
Link building, as defined by Moz, involves the acquisition of hyperlinks from external websites that point back to your own site. This SEO strategy is crucial for enhancing your website's visibility and authority on the web. In essence, link building facilitates a...
Navigating the Shift: How Banks Can Capitalize on Fintech’s Funding Crunch
Fintech funding has witnessed a significant decline since 2021, marking a shift not necessarily towards a downturn but a stabilization. Such a trend opens up avenues for regional and community banks to enter the fintech partnership landscape. Investments in blockchain...
Cracking the Code of Local SEO: Your Gateway to Neighborly Visibility
In the bustling marketplace of today's digital ecosystem, standing out is not just a matter of chance—it's a science. And for the millions of small businesses trying to make their mark within their local community, this science comes in the form of Local SEO, a...
How to Use Your LinkedIn Summary to Stand Out from the Crowd
In today's digitally driven professional landscape, your LinkedIn profile can be the gateway to new opportunities, from networking with industry leaders to landing lucrative deals. Among the many sections of a LinkedIn profile, the summary is a strategic element that...
Why Invest in Marketing? 4 Unbeatable Business Outcomes
Investing in marketing is much like planting a seed; it requires time, resources, and a lot of nurturing. But, when that seed blossoms, it can create a veritable garden of opportunities for your business. In this comprehensive guide, we'll walk you through the top...
How to Set Up Google My Business: A Step-by-Step Guide
In today’s digital age, having a strong online presence is crucial for the success of any local business or service provider. One of the most powerful tools at your disposal is Google My Business (GMB). By being listed on GMB, you enhance your visibility on Google...
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Citation Audit
Before beginning any local SEO campaign, it's important to know where you stand. If you have any inconsistent or incorrect citations, it could hurt your ability to rank. With our local citation audit, we check:
All NAP Variations: We'll find any variations of your listings that may be inconsistent. Existing Correct Citations: We'll find all your correct citations to avoid duplications. Incorrect Citations: We'll find if you have any incorrect citations as a result of a move or incorrect information. Aggregator Citations: We'll check the major aggregators to ensure correct data.
Vasilakos Design
Vasilakos Design is a digital marketing firm that provides digital marketing strategies, content marketing, and lead generation services for small and medium sized companies.