Marketing Blog
The Downfalls of Purchasing Email Lists and Strategies for Organic List Growth
In the high-stakes world of email marketing, where the reach of your message can mean the difference between roaring success and unnoticed failure, it’s tempting to take a shortcut. Buying an email list can seem like a quick fix to get your campaigns in more inboxes,...
The Art of Gracious Thank-You’s: Responding to Positive Reviews
In the grand orchestra of customer relations, positive reviews are akin to the uplifting crescendo at the end of a meticulously crafted symphony. These are the moments when our products, services, or simply our existence as a brand strike a resonating chord with a...
Crafting Your Personal Brand: A Blueprint for Entrepreneurs, Freelancers, and Career Professionals
In a digital age saturated with a cacophony of voices vying for attention, cultivating a standout personal brand is not just advantageous – it's a necessity. Whether you're an entrepreneur forging your startup's identity, a freelancer building a clientele, or a career...
Mastering B2B Demand Generation: A Strategic Guide for Sustained Growth
B2B demand generation is not just about casting a wide net and hoping for leads to swim in; it's a strategic approach to creating and nurturing a reliable stream of potential customers. In the high-stakes world of business-to-business sales and marketing, demand...
SEO vs. Lead Generation – The simple answer.
I receive a lot of inquires, questions and concerns when working with clients that do Search Engine Optimization (SEO) and the biggest question I receive after 1-2 months of work is "I have not received any leads from the campaign yet, why is that?" Let me make it...
6 Best Practices for Creating an Outstanding Lead Capture Forms
If you're in the business of online marketing, you know the value of a good lead. Capturing that lead, however, can be the difference between a growing business and a stagnant one. Lead capture forms are the front door to your business – the point of connection...
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Citation Audit
Before beginning any local SEO campaign, it's important to know where you stand. If you have any inconsistent or incorrect citations, it could hurt your ability to rank. With our local citation audit, we check:
All NAP Variations: We'll find any variations of your listings that may be inconsistent. Existing Correct Citations: We'll find all your correct citations to avoid duplications. Incorrect Citations: We'll find if you have any incorrect citations as a result of a move or incorrect information. Aggregator Citations: We'll check the major aggregators to ensure correct data.
Vasilakos Design
Vasilakos Design is a digital marketing firm that provides digital marketing strategies, content marketing, and lead generation services for small and medium sized companies.