SEO vs. Lead Generation – The simple answer
I receive a lot of inquires, questions and concerns when working with clients that do Search Engine Optimization (SEO) and the biggest question I receive after 1-2 months of work is “I have not received any leads from the campaign yet, why is that?” Let me make it simple and explain the differences between SEO
Pay-Per-Click and Google AdWords 101
All companies want to see their websites or URLs appear at the top of search engine rankings. However, earning increased exposure through organic search results isn’t something that happens overnight. Ideally, your digital marketing campaign should be a mix of paid search tools and organic optimization. However, not all paid search options may be ideal
Deciding Between Facebook Ads and Paid Google Search for Brand
If you’ve been paying the slightest bit of attention, you’re likely already aware of how much pay-per-click search and paid social media ads have changed in recent years and even the recent months. Businesses of all sizes now have an easier time than ever of finding their intended audience in a way that’s effective and