Marketing Blog
2026 Marketing Strategy: What Brands Should Prioritize This Year
Every new year brings with it new challenges, opportunities, and technologies that will reshape how brands connect with their audiences. As marketing evolves, one thing remains constant: businesses that plan strategically and act intentionally outperform those that...
Healthcare IT Lead Generation: Strategies for a Complex Market
Healthcare IT teams are currently navigating one of the most challenging periods in the industry's history. They face a convergence of shrinking budgets, tightening regulations, escalating cybersecurity threats, and an urgent need to modernize both clinical and...
How AI Is Transforming SEO
The contemporary search environment is undergoing unprecedented transformation, primarily catalyzed by sophisticated developments in artificial intelligence technology. According to recent industry data, 68% of marketers report that AI has fundamentally altered their...
What Are Hot Leads & Where Can You Find Them?
Your marketing team delivers a steady stream of leads, but here's the reality check: only 25% of marketing-generated leads are high enough quality to convert into actual sales. That means three out of every four leads you receive won't turn into revenue. The solution...
How to Scale LinkedIn Outreach While Keeping It Personal
an resorting to cold, generic messages that are easily ignored. The secret? A balanced approach that leverages both automation and personalization to build meaningful relationships. If you're ready to scale up your LinkedIn outreach without losing your human touch,...
Law Firm Marketing Strategy: Top 8 Ideas to Grow a Legal Practice
Successfully growing a law firm in today’s competitive market requires more than just providing excellent legal services. At the foundation of that growth lies a thoughtful, well-structured marketing strategy. Without one, law firms risk blending in with the...
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Vasilakos Design
Vasilakos Design is a digital marketing firm that provides digital marketing strategies, content marketing, and lead generation services for small and medium sized companies.