Marketing Blog

2026 Marketing Strategy: What Brands Should Prioritize This Year

by Vasilakos Design | January 17, 2026 | Marketing Blog | 0 Comments

Every new year brings with it new challenges, opportunities, and technologies that will reshape how brands connect with their audiences. As marketing evolves, one thing remains constant: businesses that plan strategically and act intentionally outperform those that...

Healthcare IT Lead Generation: Strategies for a Complex Market

by Vasilakos Design | January 6, 2026 | Healthcare Marketing, Lead Generation | 0 Comments

Healthcare IT teams are currently navigating one of the most challenging periods in the industry's history. They face a convergence of shrinking budgets, tightening regulations, escalating cybersecurity threats, and an urgent need to modernize both clinical and...

How AI Is Transforming SEO

by Vasilakos Design | August 29, 2025 | AI Revolution, Marketing Blog, Search Engine Optimization | 0 Comments

The contemporary search environment is undergoing unprecedented transformation, primarily catalyzed by sophisticated developments in artificial intelligence technology. According to recent industry data, 68% of marketers report that AI has fundamentally altered their...

How AI is Revolutionizing Marketing

Jul 6, 2024 | AI Revolution, Marketing Blog

Picture this—your workday is filled with creative brainstorming sessions, impactful campaigns, and innovative strategies. But what if you could take it up a notch? Enter AI, your new best friend in the world of marketing. While many professions worry about AI taking...

5 Ways to Create An Effective Email Marketing Campaign

Jun 4, 2024 | Email Marketing, Marketing Blog

Email marketing remains one of the most powerful tools in a digital marketer's arsenal. For small businesses, entrepreneurs, and digital marketers, knowing how to craft an effective email marketing campaign can mean the difference between thriving or just surviving in...

Why Link Building is Important for SEO

May 12, 2024 | Link Building, Search Engine Optimization

Link building, as defined by Moz, involves the acquisition of hyperlinks from external websites that point back to your own site. This SEO strategy is crucial for enhancing your website's visibility and authority on the web. In essence, link building facilitates a...

Navigating the Shift: How Banks Can Capitalize on Fintech’s Funding Crunch

May 6, 2024 | Financial News, Marketing Blog

Fintech funding has witnessed a significant decline since 2021, marking a shift not necessarily towards a downturn but a stabilization. Such a trend opens up avenues for regional and community banks to enter the fintech partnership landscape. Investments in blockchain...

Cracking the Code of Local SEO: Your Gateway to Neighborly Visibility

Apr 11, 2024 | Marketing Blog, Search Engine Optimization

In the bustling marketplace of today's digital ecosystem, standing out is not just a matter of chance—it's a science. And for the millions of small businesses trying to make their mark within their local community, this science comes in the form of Local SEO, a...

How to Use Your LinkedIn Summary to Stand Out from the Crowd

Mar 16, 2024 | Broker Tips, Marketing Blog

In today's digitally driven professional landscape, your LinkedIn profile can be the gateway to new opportunities, from networking with industry leaders to landing lucrative deals. Among the many sections of a LinkedIn profile, the summary is a strategic element that...

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